Posts by Warren Lieberman

Introducing the VRMS DASHBOARD. We are excited to introduce the Veritec Revenue Management System DASHBOARD. This powerful addition enables self-storage operators, who are Veritec clients, to see store- and portfolio-level information easily and quickly. The DASHBOARD provides information explicitly designed for both senior management and pricing analysts. At-a-glance data is presented in a way that…

We often think of pricing as representing the value of any given product or service. In many instances, this is true, and we make buying decisions based on whether a product or service is worth the price. We may find it difficult to imagine, but how an offering is priced may also influence our buying…

When it comes to understanding or anticipating customer needs, we often assume we know more than we do. We often experience biases, such as base rate bias, that may cloud our judgement. Common misperceptions in the self-storage industry include: My customers will move out if rents are raised above the street rate, or above a…