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A while back, we talked about convenience and the Internet. Co-founder of Twitter Evan Williams all but said that the Internet is not about doing new things. Rather, it’s about people doing what they already are doing, but with (much) more convenience. Indeed, online move-in orders have increased dramatically over the last few years. While…

In a previous blog, we discussed the importance of convenience and how it often drives our everyday decisions. Of course, what constitutes convenience varies significantly for different self-storage customers. And it can often be difficult to guess what convenience means for any particular customer without understanding the reasons driving their purchase. For the self-storage customer, convenience…

Evan Williams, a co-founder of Twitter, once famously implied that convenience decides everything. This is in reference to, understandably, the Internet. He said, “The internet makes human desires more easily attainable. In other words, it offers convenience.” He further adds, “…Convenience on the internet is basically achieved by two things: speed, and cognitive ease.” Williams…