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Setting Self Storage Starting Rates Based on Occupancy It has been a common practice for Self Storage operators to set the starting price, or rate, for vacant units based mainly on occupancy conditions. If units were highly occupied, the starting rate would be higher. Conversely, if occupancy was low, so too was the starting rate.…

Big Data is not always available, or practical. Many industries, where pricing and other data is abundant, use big data analytics to help model an “optimal” price.  They can use big data analytics to examine large, complex, and varied data sets.  Then, use the analysis to reveal pricing drivers, concealed patterns and correlations. But many…

Pricing is such an important endeavor.  Yet organizationally, assigning the Pricing role and determining who should be held accountable for Pricing decisions can often be tricky. Pricing responsibility is especially an issue for large Self Storage companies.  These organizations can manage hundreds or even thousands of stores. A core element of this decision often boils down…