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Gross Potential Revenue (GPR) is a widely used metric for self-storage real estate investment decisions. While it can be helpful for investment decisions, when it comes to tactical pricing decisions, it is often misused and has led to pricing mistakes by some operators. GPR provides a facility’s (or portfolio’s) potential monthly or yearly revenue estimate…

In a past blog, Key Performance Indicators (KPIs), we highlighted an example where a self-storage operator experienced relatively stable occupancy for the past 18 months. We highlighted several core KPI’s of especially strong interest based on revenue per square foot. Revenue per square foot is an important metric to understanding new customer move-ins. Revenue per…

So much has happened during the past few years to change the world we know. How has this changing and unsettling backdrop affected your self-storage pricing and revenue management practices? How has it changed the practices of industry leaders? We need now more than ever to navigate revenue management in turbulent times. Although it has…