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Inside Self-Storage World Expo is here!  Dr. Warren Lieberman, President of Veritec Solutions, will be a panelist on an intriguing and important topic: How to cultivate a 5-star experience for your self-storage customer.  This panel will be held on Wednesday, July 14th, from 9:30AM to 10:30AM …

To better understand how self-storage operators managed their pricing during the onset of the Covid pandemic, Veritec Solutions analyzed self-storage website pricing of approximately 10,000 stores from January through mid-June 2020. The stores were operated by slightly less than 1,000 companies. Data was collected daily from facilities in California, Florida, Georgia, Illinois, North Carolina, Ohio,…

Common misperceptions. When it comes to understanding or anticipating customer needs, we often assume we know more than we do. Common misperceptions in the self-storage industry include: If rents are raised above the street rate or by more than a certain percentage, my customers will move out. All my competitors are lowering their prices, so…